January 10, 2005

Champagne for Tsunami

Some companies develop now strange marketing strategies around Tsunami event.
The worse, at this time, from my point of view, is done by the Bistro Romain restaurants chain in France.
Fom January 1st to 8th, for each cup of Champagne paid, this company gives 1 euro to the French Red Cross. Bistro Romain is kind of cheap lunch restaurant, you can eat a menu for 15 euros.
The way this chain communicates for helping tsunami victims linking charity with buying an extra glass of campagne is not ethic but mostly commercial. And I do not trust them. That's all. By this fake "good heart" gift, it's indeed an outrageous advantageous gain in return they expect. I would drink champagne somewhere esle !!


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